EAST INDIAN AND LATIN CULTURES FUSE - STRAIGHTLACED ENGINEERS BECOME UNLIKELY AUDIENCE
SAN FRANCISCO, California, May 31, 2009 – The technology savvy population of the Bay Area is embracing to a new cultural phenomenon that blends Indian and Latin genres. This ground breaking combination is the brainchild if a new performing arts company, Beyond Dreamz Entertainment. After launching in India, the United Kingdom and the United States, Beyond Dreamz has come to the Bay Area where the distinct IT audience of the Silicon Valley has become one of the company’s biggest supporters. One of Beyond Dreamz’s recent successful events, a Bollywood salsa gala organized along with Induz - a non-profit organization, drew a crowd of more than 500 people, including a large technology crowd. Owner Giju John says profits were roughly 200% more than projected which helped the company to cover some part of the production and marketing costs. The overall turnout and support that the event received far exceeded John’s expectations.
Beyond Dreamz Entertainment is an entertainment company of a unique Hindi-Latin genre, embracing all avenues of the performing arts including dance, music, video and production for corporate and commercial purposes. Events such as “Salsa Gala Night” helped the company to raise funds to invest in much needed marketing and production activities. Breaking new ground, John realized he would need help and reached out to colleague Juliette Donohue of ActionCOACH Business Coaching. Through Donohue’s extensive knowledge of both general business and the arts, marketing efforts have moved beyond the standard. Both John and Donohue utilize different networks through their corporate technology backgrounds to reach out to companies such as Google, Intel and Cisco, connecting with new consumers and promoting his business. “Spreading the combination of Indian-Latin themed entertainment has always been my dream. I was born in India and to be able to combine my heritage with my Latin dance expertise to produce media representing this cultural movement in a variety of forms has been extremely gratifying. Working with ActionCOACH I recognized new avenues and audiences to expand and grow while using out-of-the-box marketing strategies to result in higher profit margins,” said John.
About Beyond Dreamz Entertainment
Beyond Dreamz Entertainment was founded in 2006 by owner John Giju. The company specializes in production of choreographed dance and musical productions that fuse together both Latin and Indian cultures. Beyond Dreamz creates original music videos, songs, and performances. In the past 12 months they have performed in Mumbai, Bangalore, Tampa, Orlando, Los Angeles & San Francisco. For more information visit http://www.beyondreamz.com
About ActionCOACH
ActionCOACH offers Business Coaching is the world’s number one business coaching and executive coaching franchise, with more than 1,000 offices in 26 countries. They work one-on-one with clients to achieve optimal performance and provide support so companies can fulfill their complete potential. Focuses range from sales, marketing, management, team building, finance and more. For more information visit http://www.actioncoach.com/juliettedonohue
About Induz
Induz is a 501(c)(3) non-profit organization driven by Silicon Valley professionals with a passion to promote art and culture across the globe through its mission Where Art Meets Heart (WAMH). WAMH aims to (1) nurture artistic talents by exposing individuals to the world of art and culture, (2) promote and encourage the awareness and aptitude towards art and culture in young ones by setting up art programs in remote areas globally where underprivileged children can learn art, music, and dance, (3) use art as a medium to bring diverse communities & cultures together, and (4) encourage volunteerism, spirit of giving and active participation. For more information about Induz or to make a donation, please visit www.induz.org.
For additional information, please contact Juliette Donohue, ActionCOACH Certified Business Coach, ActionCOACH at (408) 507-3117
