Increasing Sales
Breaking into a new industry can be tricky as Beyond Dreamz Entertainment founder Giju John would tell you. John, however, started his company with a unique product --a new hybrid of music featuring a mix of Latin and Indian influences. As a brand new company with a unique product, John realized quickly that he would need guidance on solidifying his company's business model and evaluating the long-term impact of his company's vision and mission. John had previously worked with Coach Juliette Donohue on the Salsamania Dance Board of Directors. Working side by side as Executive Board members, John had no hesitation in hiring her. Now working with ActionCOACH, Donohue was able to use new marketing strategies and position the company's distinct products by leveraging her experience in business and the arts. Through her efforts, Beyond Dreamz has experienced continued success with its events, videos, music, dance and production. "At my last event, I had a whole new audience attend consisting of the tech employees of companies like Cisco and Google. My profits were 200% more than I projected, which helped the company is easing off some of the production and marketing costs. It was a huge success," says John.
