Improving Marketing
Henry Ascencio has been painting for nearly 13 years and in that time he has crafted quite the artistic eye. He has developed an artistic style that is entirely his own, however, his business fundamentals have been lacking. Henry was weakest in his dealings with the overall efficiency of his work as well as thinking up ways to effectively increase exposure for his artwork in the region. After working with his ActionCOACH, Juliette Donohue, he was forced to focus more so on the day-to-day tasks of his work. Not only was Henry working smarter than before, he was also working harder to trim the fat off the business due to the fundamentals instilled in him by his coach. In an amazing feat, Henry has actually shown signs of growth in 2009 despite the fact that he is an artist and that these are fair from encouraging economic times. In addition to this financial coaching, Juliette has also significantly managed to increase Henry's exposure in the area through a number of tactics, the most recent being a live painting experience. Henry developed a plan to paint live at nightclubs, which Juliette then helped him implement in an attempt to attract an entirely new segment of customers he would have been incapable of reaching before.
